Season 1, Episode 23 – In sync with Seth Helgeson

Transcript

Speaker 1: 0:00

Welcome to the powered by Podio . Automation is everything. Supercharge your business with Podio. Get ready for another episode of supercharged with Jordan Samuel Fleming, your weekly dive into the awesome impact workflow and automation can have on your business when it’s powered by Podio, June us each week as we learn from the top Podio partners in the world as we investigate system integrations in ad-ons and hear from real business owners who have implemented Podio into their business. Now join your host, Jordan, Samuel Fleming , CEO of game changers for this week’s episode.

Jordan: 0:45

Hey everybody, and welcome to this episode of Supercharged! I’m your host Jordan Samuel Fleming here to talk all about the power of workflow and automation when your business is Powered by Podio. Today’s guest is Seth Helgeson from thatapp.io they are Podio partners, and they have some awesome extensions t oo. Seth, welcome to the podcast. Introduce yourself a nd the company.

Seth: 1:05

Thank you very much for having me. I’m excited to be here and um, yeah, so my name is Seth Helgeson. I’ve been a partner with Podio since 2011. I was the first US partner in the United States and , uh, first to join the program. So as a part of the whole rollout in San Francisco before even Citrix acquired them. Um, for those that , uh , have been around a long time, I’m sure they know me and uh, yeah , would probably worked with me as well in the past. But yeah, we’ve, we’ve built a very strong global consulting firm , uh, from the beginning and , uh, and now in dealing with implementing, you know, over a thousand , uh , actually about 1100 different customers. Um , and it’s spanned a decade and almost 40,000 hours of implementation time. We’ve built extensions that have helped to bridge technology gaps and similar to several other partners out there. But , um, we started to look at it and say, you know, it’s time to start splitting the consulting away from the, the SaaS pieces and really focus on delivering better products for customers that are really going to help because there’s, there’s a lot of good, a knowledgeable individuals out there right now and now it’s , it’s coming to , you know , to be able to train the next generation of really how to implement good, solid, properly architected business systems with the right tools in their back pockets.

Jordan: 2:33

That’s a , that’s really, that’s what I’m going to dig into that I was particularly excited to, to get you on the podcast cause you and I really considering we’re both Podio partners of relative seniority in the sense that we’ve , you know, you’ve been around probably longer than me. Um, but, but we, we’ve both been Podio Partners for awhile. We’ve not actually done much work or, or, or, or interacted much until you came over to Copenhagen , uh, for the latest partner meetup. And I got a chance to speak to, got a chance to, you know, to see you in action talking about Podio. And some of your extensions and the work you did. And uh, you know, was obviously, you know, right away I thought, okay, fantastic. Here’s a guy, you know, gotta get on the podcast and want to learn a bit more. So when you, you know, in terms of , um , the integrations, when did you start looking at integrations versus sort of just building systems?

Seth: 3:27

Well, in the very beginning it was, you know, trying to learn Podio. Um, I just found it stumbled upon it one evening and come to find out they had launched that week in, in the United States market for , for the system. And so they were kind of blown away that I’d signed up so quickly. It as is getting a hold of it and understanding it. Um, but in that very, very beginning, I’m going to go, I’ve got screenshots of how old it was. It’d be fun to send that over to you. But , um, and the very beginning we could, you know, the calculation fields weren’t there. The a , you know, they had two different category type fields. There’s one for categories and one for , uh , I believe it was for like options. I mean it was just, it was, there was a lot of consolidation yet to take place. Right. Um, calculation fields didn’t even exist. The first iteration of it was being able to take just two pieces of text and concatenate them together. That was it. Um, I remember all of a sudden looking at a , you know, I thought I’d hit Mecca when all of a sudden they release the new JavaScript fields and were like, all the potential things we can do. I think I can levitate now. Um , but you know, that started, that really kicked off a big huge , uh , development kick in and what we could do and you know, from the get go it was a , uh , you know , how do you charge for something like this? How do you consult on something that’s so fluid and dynamic? And I spoke with a lot of database developers and so forth and those types of positions of arguments , so well ingrained, but Podio was really the very first of that, you know, Lego style. So how do you become the first Lego consultant? Right? It was just a huge, huge, a learning curve on how to do that. But , um, we started focusing on these extensions and, and finding that people were, yeah , they really had a hard time getting away from printing stuff. Uh, you know, being able to just print something. And that was our first foray into, you know, how big that market was going to be. You know , the printout , your documents with dynamic variables. And so we built the product to fulfill that need and then it came to, you know, be able to backup your data. And so we’ve got our print for Podio and sync for Podio and um , both the names are , uh , print.thatapp.io and sync.thatapp.io

Jordan: 5:41

So, so tell us a little bit about the two extensions we want to focus on today. I know you’ve got other things that you’re working on, but we’re going to focus on print and sync . So tell me a little bit about , um, for people who don’t know what they are. Uh , let’s talk a bit about what of them does and kind of key use cases that you see.

Seth: 6:01

Yeah, absolutely. So in our print , uh, print extension , um, this is a lot different than the GlobiFlow piece and it’s a little bit closer to the WebMerge.me side of , of, of things. So in our system, which we built from the ground up , um , we have a fully , uh, a WYSIWYG editor style system, your login and you authenticate with your Podio credentials. And we have a free account for you to be able to go in and create a template and you know , have up to 25 prints per month and no charge, don’t even have to enter in a credit card, but you can import a , a doc X document and it will then convert it into a , uh , a template. And if you can program anything in HTML or even PHP in CSS, you can do anything you want inside of those, inside of the template. Now, right? You can design any type of framework and layout structure you want. And so we’ve had companies , um, as far as Fox , uh , Fox sports , um, and uh , NASA as well , um, creating incredibly difficult documents, right ? It’s where there has to be a lot of conditional logic of if a value is set inside of Podio, swap out this section of text with a, another section of texting and dynamic tables and variables to be able to, you know , uh , create , uh , lists for each line item. And so in doing so, you’ve got the, you’ve got the ability to create the template, loading your variables and a dynamically print them right from Podio, installs a print button into the Podio item is a trigger of a category item. So at any point you can print that and all incoming and outgoing relationships, I’ll relate into one master , um , no print location but a, and printing it, you’re able to print the documents in PDF, docx document format , um, RTF and HTML files as well.

Jordan: 8:02

Wow. So you’ve got , you’ve got a real sort of ability to spit out almost any type of, of outcome that you want there. And so, and you can be as complex as you want when you set the , the document template up.

Seth: 8:18

Yeah, you can, if you’re really good at a PHP, it’s, it’s built on a PHP framework and you can, you can get it to do anything you want it to do in that system, in that, and that template. Um, we’ve had Authors, a at universities that are doing a plays, they want to be able to generate their scripts on demand. Um , are there real estate contractors that they want their horribly , you know , long contracts to be able to get printed quickly and, and , um, you know, at that point, you know, a lot of customers say, Hey, can we, can we get this put into now , can we just send it out for signature? And we’re , we’re aiming in that direction, but at the same time, so many people use GlobiFlow right now. And that integration with RightSignature because it’s attached as a Podio item, as a file, you know, you get that point, you can trigger off a flow to then take that template and go get it signed and executed.

Jordan: 9:08

Yeah. which we do a , I must admit, I mean, we do that all the time and I think that makes sense. But there is a lot of need for some businesses for just document generation. Like you know, and particularly one of one of the use cases that I, I’m sure you’ve , you’ve got customers do this. We , we deal with a lot of companies that have field operations where they’re , you know, delivery notes and packing slips and you know, they’re controlling everything in Podio in terms of inventory and orders and they need that ability to have something up there is our packing slip that we can just quickly print out and s hove i n, here’s the work order that we’re g onna print out and send o ut with the guys o n l ine so they can get it signed, e t c etera. C ause there are people w ho still just w ork i n printing those things a nd, and, and, and want that ability. Without question t hen, what about sync?

Seth: 10:00

So yeah, the, the uh , you’re hitting the nail on the head on that one. That’s, that’s really what we designed it for. Um, sink was born about by customers , uh , wanting to , uh , really get the documents in Bay , basically backup their Podio data, right? Um, with, with Podio, you have the ability to export to your Excel sheets and, and, but you’re limited to 20,000 items and so forth. But we , we started working with , uh, back in 2012 we started working with Cirque du Solei as a client and they had a very structured way of having to be able to have to have their , their files , uh , as the files are being created, it’s automatically creating the folders inside their box. And that as those folders are being created in a hierarchy structure, the files that are being added to Podio can automatically get sinked into box. So, and do, so we started really hammering that down and based on how many files they produced for all the graphics, you know , we, we created a, you know, really stable , um, structured to be able to handle a lot of load, backing up that data and putting it into the respective locations. So our first iteration of , of, of sync was a , uh , my SQL database, which became just a beast. I mean it was just a pain in the butt to handle and you start to realize why Podio was having these, you know, the, the, any stability issues or that they used to have way more in the past, but that’s really quite even down now. But in , in that we realized, you know, let’s, let’s evolve this. And so our sync product is unlike any other out there on the market and that it , uh , once you come in and sign up for an account , um, you select your organization. Yeah . And it will actually go out and install hooks on every single space, app, item, everything. And um, at that point, and it will grab everything and it’s first first go around , um , from there on any, anytime you do any kind of update creation, anything that happens instead of Podio, it instantly flies into our system.

Jordan: 12:02

You’ve got a hook so you can immediately, if you’ve installed those, helps on everything. Then really anytime something changes, you can, you can just fly it over. Without thinking twice, it’s, it’s a , it’s not a once a day then sync in the sense that, okay, at 9:00 AM or you know , three in the morning EST, we’re gonna run a dump on what’s new. It’s a “as happens” backs up.

Seth: 12:30

Yeah. So you’re , you, your data’s always live with us. Um , from the second that happens. And we’ve , uh, Podio has blessed us with , uh , some high API rate limits which has been fantastic in making sure that we can get the data we had to, you don’t get over a couple of hurdles. A , for example, in the, in the calculation field department, making sure the calculation fields were being backed up correctly because , um, they’re not hook-based. They’re , they’re , they’re push-based. And so in that sense you have to , uh , you know , use the face set up that they’ve got and their API documentation to be able to pull that data out. But , um, we’re a full service , uh, backup and restoration system and it all goes into a secured Mongo DB , um, that the clients can then have access to it at our enterprise levels. And , um, and , and getting access to a dedicated Mongo DB, right. Is , is a huge plus cause a lot of these companies have multiple systems or myriads of systems have plugged into Podio already. But to be able to take all of that data, you know, we view this as the first step to um, data-links for the SMB market. Right? Yeah . Because you don’t have to be an enterprise to be able to have a data-link, but there’s true huge value from having all of your data in one location.

Jordan: 13:48

Absolutely. Absolutely. And , and, and if you are able, like as you just said, so that if I’ve got system a and system B and Podio and you’re linking all this data together to be able to have that then in one database,

Seth: 14:02

yeah.

Jordan: 14:03

Is, gives, it opens up as well. Like that. My , my in my mind immediately goes, so what could that let me do it ? Oh and able to do it .

Seth: 14:13

Exactly. And this is where we’re really trying to turn the development market on its head a little bit in the sense of, you know, there’s a lot of partners out there doing this type of work and being able to have your data secure or even your customer data secured is fantastic. But now what can you do with it because they’re not utilizing something, right? Uh , so what we’ve done is we’ve been implemented the tools that we’ve always wanted and number one is as a customer we just implemented, you know, the, and we’re announcing this in the coming weeks, the ability to now pivot on your data data. So you can actually want your data is all backed up into the, you can load up tables of all of your data in that you have backed up and you can now start doing pivot reporting and actually doing, you know, way complex filtering , um, all the filters that are missing in Podio right now. You can actually go in and start filtering on that data, things that don’t exist and so forth. Um, the even greater thing that we were really excited about and I think a lot of our partners will be excited about it as well as is by having your data backed up in our sync. We’ve now got every single a app is, is now a JSON feed. And so you have, yeah . Inside of your accounts now you have JSON pipes for , uh , apps , workspace levels , uh, and you can actually then define HTML filters to be able to drill into the , the feeds you want. And so as a developer that’s working with a client, maybe they don’t want to hack through, you know, connecting the Podio API or, or , uh, you know, worrying about get operations or if Podio goes down, you can run, you know, as a backup this Jason feed for your data or whatever you may need to, to be able to yep . Automated and really hit things even harder.

Jordan: 16:04

Sure, sure. So in terms of the people who you , uh, obviously you’ve got a , a very large wide range of clients , uh , over the years that your company has developed, so , you know, has consulted for and developed. What would the SaaS products, you know, you’re opened up to an even wider market , uh , because there’s only so many hours in the day that you can provide consultancy for , whereas you can be doing a lot more in the product space. So how, it’s from a sync point of view , um, you know, how is that going? How has that gone off, you know, how have you found the, the takeup being , um, what , what is your focus for, for sync , for instance, for the , for the near future in terms of who you want to open it to?

Seth: 16:49

Yeah, so what we’re , we’re planning on doing here is, is , um, yeah , now that we’ve got it really perfected with Podio and the complex strategy of how to back up a, an organization that does not have a standardized template. Um, we now feel confident in being able to add in, you know , other platforms and services into the system. And in doing so, you know, adding in the ability to sync your files, which is our file havens solution and choosing your own destination. Right? Maybe you don’t have it with us, but you can, you can direct it to , um , yeah , other, other file storage systems , uh , but also being able to assign conditional logic of how those files are then backed up. Okay .

Jordan: 17:29

Sorry, we just, I’m in the office right now and had someone just come in and decided to unplug my computer for reasons passing. Understanding. Uh , so welcome to the podcast Vlad. No, that just the look of panic on my face is just like, what the fuck is he doing? Welcome to the podcast. Everybody in terms of the partners then, I mean , um , so the , I was looking at it as , you know, and as you know, I introduced you more to a smrtphone when we met in Copenhagen, which is, which is our kind of flagship add-on And , um , we , we certainly think, you know , we know that the partners can be a real valuable channel for things like that. Because to my mind it’s like give the, you know , for me the partners are the guys at the coal face working with, with the clients. And the more tools we can give them to make their lives easier, to generate them more revenue and , and give their clients a better service. It’s a win, win, win, win, win around. It’s the, it’s the best scenario. So , um , from a partner point of view in sync , is there, and forgive my ignorance to this, I’ve actually not, you know, dug into sync enough, I’ll, I’ll be digging in after this, but is there as a partner, is it easy for me to, to kind of control multiple organizations or is it one of the , is it one where I have to bring in the , the clients and say, okay , you need to sign up for this and then give me access sort of thing.

Seth: 19:10

So, yeah, and the data security instance , um, one of the things we’ve looked at is as how to control the security of , uh , you know, the system and we thought of, well, if , if, if we have a, if we give partner access to, you know, you’re able to manage your accounts that you refer and , and , and set up. Right. Um, you subsequently would then be able to, you know , you see their data , uh , by logging into their systems. And so the way that we controlled that as is by, yeah, if you’re a part of their workspace, right? So you’d have a dedicated account. If you’re a part of their workspace, you can, as a, as a partner, our plan is $250 a month, but it’s, it’s a we’re putting something in place to , uh, for partners to be able to refer so they get the free account and, and, and so forth. But they could go in and backup is as many organizations as they need to and be able to maintain and make sure that it’s all there. And because it , because they do have access to the data already, they can back it all up. Right. Um , and in that sense, they’ll , you know , be able to, to maintain, manage the data and protect it from there. Sure. Really good.

Jordan: 20:20

Yeah, absolutely. Um, and in terms of , uh , of , uh, I suppose print , um, as well , uh, what kind of , um, what kind of next steps or, or , or things you focused on from that point of view?

Seth: 20:35

Yeah, so we’re working towards a two initiatives for the end of the year is a one to bring in our Ava, which was a, a separate product. Um , stands for automated virtual assistant, and she’s our artificial intelligence that runs all of our automations for all of our clients. And she’s got some pretty amazing models that have been built into her and, and be able to recognize, u m, issues and u m, even with a API calls a nd she has some self healing ability abilities, which is, which is great in the sense of being able to apply s ome of o ur o wn patches and fixes with some of those n uance pieces of Podio that we know. . So we’re bringing her and all of the connections with her along with a b uilt i n, u m, editor to be able to build your own flows a nd, and connect in, u m, o ur extensions into t his s ystem. So you can actually start to back up your data from any other organization but not just back it up into, you know, sync or even print off of that data from other orgs . Um, allow ecosystem that, that people can now automate other pieces and other components into other extensions. So , um , that’s the first initiative is , is by extending the platform. [inaudible] the second initiative is something that we started, we began tackling out in and uh , Citrix converge and the other partner meetup that we had out there. Unfortunately, you missed , um, was the Citrix workspace and what they’re coming out, they’re coming out with is, it’s quite an amazing product. It’s a, yeah , it’s really gonna stream nicely into Podio as , as an deal to have a great bridge there. But , um, the one thing that’s been missing for quite some time and to be rallying the partners together behind this initiative is , is a true marketplace in an ecosystem. Um, Citrix, wants to make Podio and sharefile the next, you know, a platform that can handle a billion users that, you know, that n ext platform. U m, it’s really just going to take the world by storm. And i f that initiative and seeing that initiative come to fruition, there needs to be a true m arketplace, a n app marketplace, u m, similar to the Apple marketplace where a commercial marketplace is, is the key. Yeah, exactly. But it’s not just just for a, you know, mobile app or something of that nature. It’s for, you know, companies and partners pour thousands of hours into coding, you know, difficult extensions and recoding. W e’re all coding the same thing over and over and over again for clients. Right. But being able to monetize these, you know, a pp p acks or being able to monetize these connectors that have already been built t hat can be, should be reused and make it a good ecosystem that, y ou k now, people can share from. But for the client, you know, from t he partners w here we’re really just all promoting our own, our, you know, our tools to be able to help solidify a great working experience a nd building a good, u h, y eah, I guess you could say overarching consulting firm with a great tool sets. But, u h, i n, in t his sense, u m, being able to from the customer perspective have a single invoice, right? Just that one invoice of here’s all of my extensions, here’s all of my seats a nd true billing system of here’s everything we’ve got and we’ve been working on our marketplace for, y ou k now, good two years. And you know, we’ve got a, y ou k now, some i nterest from Citrix of, you know, maybe we should vet this out a little bit more and see if we can push this into, y eah, the official launch of, of, of bringing this available to all the partners f or w orkspace and Podio.

Jordan: 24:18

It’s an interesting, and you know, I think this is, and this is worthy of a longer discussion, maybe even a podcast where we bring in a couple other partners in. Um, because from a partner perspective, like one of the frustrations I’ve always had is where the client the end client experience is one where we want ease , right? You , you don’t, you want it smooth, you want it slick, you want it , you know , as frictionless as possible. Right? Yeah . And, and, but we all have to use 50 tools. And so then you’re in this scenario of you’ve got, you know, like back in the day when GlobiFlow Christ I remember about , you know, back then GlobiFlow was first launched as Podio flow and, and, and that, you know, and it came up and we were like, wow, Whoa, this is, this is really great, but you can quickly do a lot of things you would have had to do via the API. Did you , and , and then when the, if statements came in, you know, into GlobiFlow, we all went, Whoa, we can do a lot. Um, but the problem before Podio bought and for people who are in maybe Podio now or just getting into it, you’ll never realizing that will be flow was a separate, but , um, but back in then of course it became, it brought up a challenge that you’ve just talked about, which was how you give the customers the best business system when you’re then forcing them to sign up to six or seven different systems or , uh, apps or workflow or whatever, you know, smrtphone. And then this and then GlobiFlow and then this bit and this bit and my backup tool in this. And it becomes this sort of SaaS overload of, and from a billing perspective, they start to worry because they’ve got all these different my cards over here and over here. And what am I getting charged for this? And I’ve, I’ve been, it’s been a bugbear for me for years. In the end , what we, the only way we’ve managed to address it in our limited way as a consultancy is to have t he support contracts whereby under your support contracts we pay for X, Y, and Zed. And you know, the support c ontracts a re, are the of the size that allows us to take 25% of that revenue a nd, and push it into different s ystems so that they have that frictionless element. And I think what you’re talking about, um, you know, it’s critical like smrtPhone. If I look at smrtPhone or print or sync or any of the other extensions that, you know , um, now we’ve looked at , um, the momentum guys or , or Quivvy or any, any of the guys out there , um , you know, we all, we all could probably, our products could handle a 50% jump in users like that. Of course. Yeah . But the marketplace driving that is just nonexistent.

Seth: 27:11

Exactly. And that’s something that , um , it’s a challenge that needs to be addressed quickly because the speed of which we continue to just spin our wheels and yeah , put out the same pieces of code every day. Uh , you know, some may fall short. I mean, we’ve got, I’ve seen consultants use themselves are using Zapier and you know, GlobiFlow and all these other tools that they end up using. Right. Um, and so even if as partners start using the same things, but the customer wants to be able to, you know, we sit in this delicate balance where we are a neurologist and heart surgeons at the same time. And, and, and being able to have the right tools for the job is critical because, you know , as you know, and developing these systems that are running live with live production systems and you have to make these changes or implementing to make sure that things are properly architected and, and , and nothing goes down as is just a, yeah, it can be chaotic. Know you think it’s going to be a 20 m inute surgery. You get in there and you know, 15 hours later here still wondering what the hell you made this decision to go into surgery for. U h,

Jordan: 28:28

absolutely. And, and you know what? It’s funny, when I was, when I was a lot younger, I was a musician and uh, and I , uh, I worked for a summer cause I was doing my undergraduate in , uh , saxophone and I worked for a summer for a , an old school woodwind repair guy. Like old school. His dad was a toolmaker for an airline. So he in his garage, he had all of the lathes and fucking tool… And he could build, he could build anything. He really , my hero. Yeah. Oh my God. And I worked for some work for free. Obviously I interned, I, I volunteered myself so I could learn. And so he made a project to teach me how do you repair woodwinds by taking an old beat up tenor that I bought and we stripped it down and built it back up. But like, like we remade Springs when we needed a new string . Oh wait a minute, who knows? I’m make a spring? He does. And, but what it occurred to me and why he got into that weird musical anecdote was, was I remember when we were fixing he , I should say he was fixing, I was holding his tools, an oboe and he said the problem with the oboe is that you make an adjustment here and it throws something out down here. And then you gotta go down there and you make that adjustment. It throws. So there is no ability on an oboe to make a small adjustment. It becomes a run through adjustment as you have to go. And , and I think that same is Podio sometimes and these and the systems we build for customers a customer and say, well, Oh, this little thing is more than quite right and you’re going, ah , shit. Because then you’ve got to , you’ve got to spread your wings quite wide to make sure the ripple down. Uh , it doesn’t, it doesn’t affect , I think, I think that, you know , that immediately made me think of the old oboe .

Seth: 30:23

Yeah. I think that, you know, if we could , I think this is a great venue to be able to, to swap war stories and, you know, a customer from the customer perspective. I know that, you know, in these types of instances it’s like you’re just nickel and diming me. Right. It’s just horrible. But it’s , it’s kind of funny. You’ve got, you know, I used to do website design and development and eCommerce sales and you know, thanks . Thanksgiving was I hated Thanksgiving, black Friday or cyber Monday. I mean, it was, it was, it was murder or at and um , but it keeping systems up live like that, at least I had database access. Right. I could actually write stuff directly to the database or I could actually resolve issues very quickly. But you know , and Podio has a lot more difficult because you’re, you’re dealing with those API APIs and, and yeah , it’s not as forgiving, but okay . You , you learn , uh , sometimes the, the good way and the hard way and, and , uh, you just pray that , uh , the customers , uh, you know, get a smile in your favor, but , but, you know, I think we’ve all got our , our, our war wounds that we’ve made this a look at things quite a bit differently. So yeah, they can’t be , that can’t happen again. But that’s really the main reason why we came up with our sync product is as being able to have that , uh , that Oh shit coverage , uh, for ourselves , uh , some of our clients required, you know, multimillion dollars in insurance policies and viabilities insurance in case we missed any data, destroyed any data. And being able to have that backup, it’s, it saved our height a lot of times and making sure that it’s always live is, is critical. Yeah. That live data is absolutely critical.

Jordan: 32:02

Yeah. I think that’s a really interesting part . I mean, my takeaway from the sink product is definitely that live data element because most products that backup will do a daily backup at X time and, and , and so in the , so you usually say to your customers, okay, well you get a daily backup. So the worst case is you’ll lose

Seth: 32:24

a day of, of data. Yeah. And none of the five first most small businesses. Yeah.

Jordan: 32:32

Eh , you know, but, but they don’t, you know, they , they sort of accepted it and to be honest that , so that’s the way it is because if this is, this is the tool you’re using, this is the way we back up , et cetera . But the live back up elements of your sinks certainly is my big takeaway here because I think that is that become, particularly for customers who are maybe in a more, when the stakes are higher with your data all, you know, there are industries where the data stakes are higher, you know, and when the stakes get higher, that’s where, you know, everybody puckers up and everybody gets the liabilities in place. And the ability to know , be sure that every single bit he’s going to be backed up immediately. Yeah. [inaudible] yeah.

Seth: 33:18

Encrypted and secured and , and held to a standard of, of security that you know, is not held by any other of the backup solutions out there currently. Um, we have it set up in GDPR compliance . So , uh, w you’re on , one of the great things about at Mongo DB is you can actually define an index to auto delete data after X amount of time and, and so we’ve got that set up so that, you know, you can now define in the interface of anytime of data is deleted. You can set it to your own GDPR standard of, of at six months point. Once this data is deleted, it auto drops from the system as because it is marked as deleted. Um, and, and Podio and so you’re able to, to get all that set up and um, but that , that’s been a crucial and very eye opening as well because yeah , making sure that your data is, you know, correctly hosted in the right location. We moved to Ireland as well for our, for our hosting to be able to bridge the gap. Right. Um , I love the GDPR GDPR policies that are coming out. It makes it so much easier, right? Because it’s so spelled out of exactly what you’re allowed to do and what you’re not allowed to do with that, you know, with any, any data whatsoever. But , um, you know, the real best part about this is , is because you have your, because users do not have control , uh, uh, credentials to our accounts, right? They have to log in with Podio. And so you don’t , if no one can log in with your account unless they actually steal your credentials. Um , so that’s our, our, our coverage. Theirs is, protects us come two fold in that respect.

Jordan: 34:52

It’s so, it’s so interesting of the , you know, the GDPR element is, is one , um, you know, that I obviously being based in Europe , uh , the whole run up to GDPR enforcement, which was I think may last year, if I recall because it was a run up of , of panic and much like every other run up to panic. Uh , the next day everyone went, huh, that was easier than we thought. Um , but one of the things I think is, is hugely misunderstood about GDPR is a very little change in, in essence to what the data rules all already were. Um, and B , GDPR allows you to set own business logic. It doesn’t enforce a random business logic on you because there are, for instance, we have clients who are in charge engineering companies who are required by their chartered status to keep data for X amount of years, eight years, right? So you have, as long as you have a legitimate business need to keep X bits of data. GDPR doesn’t stop that. And I think people kind of assumed GDPR was just this catchall that told you exactly how well no, it just lays a framework out for you to work within a consistent way. Yeah. And that’s the bit that I think, you know, people, people probably over egg the GDPR beast sometime. No, no guys, it’s not telling you what to do. It’s saying here’s the framework you’ve got to work in based on your business logic.

Seth: 36:31

Yep. The , uh, the system that we , uh, we, we put this in place, we started looking at it as, you know, what’s, what’s really going to be powerful for people and uh , and what can we do as developers to be able to help the consumer all right . To , to protect them. But , uh , the one things I did like is being able to see the touch points of who has your systems , who has your information and so forth. Yeah . Right now there’s a lot of reporting and analytics of where did this customer originate from and so forth. But , um, you know, and it’s before the years out, you’ll have the ability to add new platforms and then bind your data together based upon email addresses or phone numbers. So that way you know, it sets those key columns inside of Mongo to to be in connecting all these, these pieces of data so that you yourself can, as you’re backing up systems, you’re able to start pulling the threads of, you know, where all these touchpoints and when did these events occur and take place.

Jordan: 37:29

Yeah. I think we need to definitely do a couple more podcasts. I think it would be really fun to do a joint podcast where we get a couple of Partners on and we can talk about some things. I mean, I know at that conference that we had in Europe and I’m, I’m guessing the same happen in the US where there are things we can say and things we can’t about all that stuff that went on, but I think what we do have is a collection of really knowledgeable partners and it would be, and it’s fun to swap ideas. Right.

Seth: 37:59

I’d love to. I’d love, I’d absolutely love to do that. I think, I think getting even questions from customers of, you know, it’s funny, there’s so many questions about how do I do this small little thing or whatever it may be, but , um, there’s so much and so power , so, so much power that can actually be, yeah . Accomplish out of a, an enterprise system. And they say the Podio can’t do enterprise and, and obviously they don’t want us to say that it can, but you can get a huge amount of, I mean better flexibility for, for what you’re spending for what you can create and actually maintain and manage. It’s just, there’s really no better platform out there, period.

Jordan: 38:35

I’ve always said that with Podio, you can build enterprise level systems at a fraction of the time. Yeah . Like that . That’s my view. And I’m sticking to it , uh, you know , uh , I mean, most of our customers are not massive enterprise level customers. They’re more SMB. Some of them are larger end, some of the smaller end , but, but Podio , the truth is you can build enterprise level software.

Seth: 38:59

Oh yeah. Oh yeah, absolutely. It’s , it’s something that’s, some of the projects we’ve managed, we’ve thought, you know, this is, you know, this is over a million rows of data and, and this being handled by like a champ. And , uh , yeah, we’ve had to implement our own little hacks to get around Podio and some of the functionality , um, some of those hacks, Podio quite did not like in order to other people currently using Podio at that time when we rolled them out. Um,

Jordan: 39:26

hahahahahaha

Seth: 39:28

but it , you know, all , all is forgiven. Hopefully I don’t, bad marks had been erased. Um, but , uh, you know, there’s, there’s some there’s some pretty great things that we put in place to, to actually, u m, help speed up and get those systems b uilt.

Jordan: 39:44

Absolutely. Well , just to close this off, definitely interested in doing some more podcasts with you on other issues, but just a , I’m going to make sure in the podcast description and on the webpage that we have links , um , just tell everybody where they can find , uh, the thing that you, and the things that you , you’re doing. Uh , so we can close off with a bit of a plug for you guys.

Seth: 40:07

Yeah, I appreciate it. Yeah, the main entry right now is techego .com , T E C H E G o.com. And uh , that’s our, that’s our main gateway site. We’re , can we be rebuilding that to your shortly? But uh, but that links into all of our extensions of products and services that we offer and , and um , here to help with anything that anybody needs.

Jordan: 40:29

Absolutely. Well , Seth fantastic. I was a real pleasure to meet you in , in Copenhagen and uh , I wanna thank you to coming on , uh , today. Uh, I encourage everyone to go look at the extensions. Um, I’m going to be diving into them more as I haven’t had a chance to dive in as well as I should have and uh , uh, for this podcast. Thanks everyone for listening. Seth , you have a fantastic weekend .

Seth: 40:53

Thank you. Take care.

Speaker 1: 40:56

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